‎‎ ‎ Yasmine Mohamed – MDM IT Program Manager and Strategist & Robert Ciborowski –
QING MDM Product Owner and Master Data Business Program Manager | Scania CV AB

How the traditional MDM enable Modern Data Strategy implementation for distributed value creation?

Session outline

On this session we present the traditional implementation of MDM solution which from the beginning were intend to enable cheaper and more reliable digital solutions around customer and their relations to products and services. 

However, nowadays we realized, that this initiative is evolving and supporting more and more sophisticated and intelligent business necessities.

In practise we are prepared to take next step to enable modern digital eco-system and continue developing our solution towards Data Fabric with Modern Data Strategy.  

Value creation for us means that everyone can benefit from it – employees, customers, partners and applications within Scania.

Key takeaways:


MDM IT Program Manager and Strategist
Scania CV AB

Yasmine Mohamed is MDM IT Program Manager and Strategist, as well as the lead for the Centre of Excellence (CoE) MDM and customer MDM implementation in Scania, part of TRATON GROUP. She provides methods, Ways of Working, strategic solutions and recommendations to internal stakeholders to handle Scania’s Master Data Entities, and their relationships to maximize business benefit and value.


QING MDM Product Owner and Master Data Business Program Manager
Scania CV AB

Robert during his thirty years at Scania has worked always on the edge between IT and Business. He led the implementation of Architecture Repository and driving data management projects. During the last six years he is leading development of Master Data Management solution for operational and analytical use, Scania Customer register with relations to products and services, one of the most important digital assets – the information about Scania Customers.

tpo33 | Modern Data Strategy for Distributed Value Creation

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