Operationalizing AI
15 April 2026
Neera Dubai, Habtoor City | Dubai
Co-Host Partner
Welcome
This exclusive event will convene 33 decision-makers from leading organizations in the Middle East in an immersive and interactive setting designed for immersive knowledge exchange. Together, we will explore the practical realities of operationalizing AI, from governance and risk to scaling autonomous systems and orchestrating end-to-end intelligent workflows.
As the region accelerates its digital and AI transformation, organizations are facing both new opportunities and heightened responsibilities. This event is tailored to help leaders tackle key challenges—such as building governance frameworks that ensure compliance without stifling innovation, navigating evolving regulations, and aligning automation efforts with real business outcomes.
In just four hours, we’ll dive into how to mature enterprise AI capabilities, transition from pilot projects to production-ready automation, and prepare for a future where human-machine collaboration becomes the norm.
By gathering a curated group of peers and practitioners, this event offers not only real-world insights but also actionable strategies for overcoming roadblocks and unlocking the full potential of AI-driven automation.
Join us in Dubai to shape the next chapter of AI adoption in the region—governed by design, fueled by innovation, and guided by shared experience.
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Speakers
Sasthi Sarma
Group Head – Data (Data Science & AI)
Sasthi is a leader in Data Science and AI, with 15 years of expertise across Retail, Payments, and Finance. Over the years, Sasthi has built and scaled Data Science and AI functions from the ground up, ensuring they align with organizational goals and deliver meaningful results. Her work has focused on practical applications like supply chain optimization, pricing strategies, marketing effectiveness, and customer value management. By leveraging technologies such as Machine Learning, Artificial Intelligence, and Generative AI, Sasthi has worked on solving real-world challenges related to automation, optimization, and process efficiency. Sasthi’s approach emphasizes collaboration, strategic thinking, and a deep understanding of business needs. She is passionate about finding data-driven solutions that improve processes and create tangible value for organizations, helping them navigate an increasingly complex and data-driven landscape
Odeh Mahmoud
CEO
Digital Transformation Leader | Automation Strategist | Entrepreneur
Odeh Mahmoud is a pioneering digital transformation leader with 20+ years of executive experience across global tech giants and high-growth ventures. As CEO & Founder of both Botteq Automation and Cyborg Automation, he drives innovation through intelligent automation, AI, and digital strategies. Before founding both companies, he held senior roles at Blue Prism, Oracle, SAP, and Microsoft, leading transformation programs across MENA. His expertise includes scaling automation, building digital-first operating models, and aligning technology with business value. Passionate about future-ready enterprises and mentoring tech leaders, Odeh brings insight into how automation, AI, and digital operating models accelerate transformation across public and private sectors.
Haja Maideen
Head of Digital Transformation | Madi Group
Haja is an accomplished AI and Digital Transformation Leader with over 23 years of experience driving IT strategy and enterprise-wide transformation across Retail, F&B, Distribution, Rental, Beauty, and Manufacturing sectors. He has successfully led complex, multi-country and multi-location operations, managing cross-functional teams and delivering large-scale digital transformation programs that align technology investments with business objectives to accelerate performance, efficiency, and growth. Haja defines and executes forward-looking digital strategies that enable innovation at scale. His expertise spans enterprise applications, data and AI strategy, infrastructure modernization, governance frameworks, budgeting, regulatory compliance, and disaster recovery ; ensuring operational excellence, resilience, and security across the organization. With a strong ability to bridge business and technology, Haja consistently transforms IT from a support function into a strategic growth enabler.
09:00
Registration opens
09:30
Intro to tpo33 – Program and Proceedings
09:45
Designing the Autonomous Enterprise: Governance, Scale & Human-Machine Collaboration Sasthi Sarma – Group Head – Data (Data Science & AI)
10:05
Roundtable Discussions
• Table 1 – Moderated by Sasthi Sarma – Group Head – Data (Data Science & AI)
• Table 2 – Moderated by Odeh Mahmoud – CEO | Cyborg Automation & BOTTEQ Automation
• Table 3 – Moderated by Haja Maideen – Head of Digital Transformation | Madi Group
10:45
How Can Enterprises Achieve Seamless Task Automation and Process Orchestration to Deliver Maximum Value? (A Banking Use Case) Odeh Mahmoud – CEO | Cyborg Automation & BOTTEQ Automation
11:05
Roundtable Discussions
• Table 1 – Moderated by Haja Maideen – Head of Digital Transformation | Madi Group
• Table 2 – Moderated by Sasthi Sarma – Group Head – Data (Data Science & AI)
• Table 3 – Moderated by Odeh Mahmoud – CEO | Cyborg Automation & BOTTEQ Automation
11:45
Networking break
11:55
Agentic AI Strategy and Real use cases Haja Maideen – Head of Digital Transformation | Madi Group
12:15
Roundtable Discussions
• Table 1 – Moderated by Odeh Mahmoud – CEO | Cyborg Automation & BOTTEQ Automation
• Table 2 – Moderated by Haja Maideen – Head of Digital Transformation | Madi Group
• Table 3 – Moderated by Sasthi Sarma – Group Head – Data (Data Science & AI)
12:45
12:50
Co-Host Partner
Who and why should attend?
The TPO33 Intelligent Automation event is specifically designed for practitioners and organizations seeking to operationalize AI, optimize business processes, and maximize the ROI of their automation initiatives. This event caters to senior leaders, including Head of Business Transformation and Digitalization, Head of: AI/IA/RPA, Chief AI Officer, Head of AI Strategy, and managers driving automation and AI strategies in their organizations.
Our tpo33 events bring the industry’s best and brightest minds and help delegates:
By attending you will learn how to: